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Our Newsletter

About Us

Hello fellow fishermen! My name is Paul Martinez and I am the owner of M&M Lures.

Born and raised in New Jersey, I have been fishing the back bays to the canyons for the better part of three decades. My background is in Marine Engineering and I currently hold an unlimited horsepower USCG license, as well as a commission in the Naval Reserve. However, my passion is fishing and I acquired M&M Lures with the intention of sharing this passion with others. I am committed to providing the best possible product at competitive prices with unbeatable customer service. 

Please feel free to contact me at any time with any questions, concerns, comments, or just to swap sea stories. 

The Best Trolling Lures Around!

Home to one of the greatest Umbrella Rigs on the market, M&M Lures specializes in trolling lures such as: Umbrella Rigs, Dredges, and Spreader Bars. Each M&M Lure is hand made in America using high quality products from Mustad, Rosco, High-Seas, AFW, etc. 

Guaranteed to Last

The umbrella rigs are made with a minimum breaking strength of 100 pounds. All bars, snap swivels, and split rings are stainless steel and optional stainless steel hooks are available. If any component (excluding shad and eels) fails I will replace it no questions asked.

Custom Made

Our custom lures are made in many fish-catching sizes and colors. We will custom make a product with any color, style, and specification that you may want. We will even create an idea that you may have for a lure.